Institutional Research & Market Analytics
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Vision & Principles


"We will frame and inform the institutional strategic dialogue, building a culture of evidence in support of planning and management, as agents of change at DePaul, and in higher education generally"

Frame & inform institutional strategic dialogue:

  • Engage in active dialogue with university partners to understand relevant issues
  • Put information in context within university and higher education framework.
  • Integrate information from across multiple projects to provide rich contextual framework around strategic questions.
  • Seek opportunities to be part of campus conversations to understand the strategic issues, opportunities and challenges.
  • Develop and sustain multiple learning platforms and processes (Brown Bags, Market Shares, IRAs, MIG, etc).

    Building a culture of evidence in support of planning and management:

  • Frame answers to questions using data and information.
  • Create new knowledge that challenges conventional wisdom.
  • Ground strategic discussions in data and information.
  • Focus on key activities related to planning and management of the institution.
  • Anticipate strategic opportunities and identify potential and serious issues for the University.
  • Analyze data and the institutional context to reduce uncertainty for key decisions.
  • As agents of change in higher education:

  • Proactively engage in institutional improvement by providing best practice research, analysis and data management that enables organizational learning.
  • Increase and effectively manage institutional knowledge by identifying relevant research and information and sharing it with university partners.
  • Elevate and advocate for best practices in research, analysis, and data management, in active partnership with higher education communities of practice.

    These operating principles will define the Research and Analysis function and reflect how we want our work and impact to be perceived by our stakeholders, university partners, and colleagues.

    Provide usable information: practical, timely and relevant.
    Our data and analyses are usable and accessible, and produce results that are relevant to our research partner's needs and sufficient to support decision making.

    Go beyond the obvious.
    The scope of our inquiry extends beyond the initial boundaries of our research, ensuring thoroughness in our methodologies and findings. We seek creative avenues for how we develop, interpret, and present our research and analysis.

    Demonstrate a strategic orientation.
    We deliver research and analysis that takes into account the competitive environment, and drives the strategic objectives of EM&M and the University. The value of our research is its unique perspective about the markets served by the University, our students, their success, the impact of the colleges, their programs, and finances.

    Respond with energy and focus.
    We engage our audiences and partners with a sense of urgency and intensity of effort.

    Provide reliable, accurate information.
    The quality of our data and objectivity of our research methodologies is reliable, error-free, and above reproach. In instances where there is an issue with accuracy, we are proactive in communicating with appropriate parties and addressing the issue.

    Anticipate needs and actively scan environment.
    We actively scan higher education and other relevant business environments, initiate research that anticipates institutional needs, and bring the important issues of higher education to DePaul.

    Are consulted as experts.
    We are sought out as experts in research, data management, and analysis. We have a professional knowledge of higher education and student outcomes. We possess the skills to determine the best approach to meet a particular need, and think about the broader relevance and application.