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Student Market Matrix


How to use the Matrix:
The IRMA Market Matrix is a conceptual model that organizes and reconstructs large quantities of institutional information around the goal of understanding market position and performance.

The top of the Matrix lists the target markets or pyramid levels, and the left side lists the market focus. You may customize the matrix to a college-level or administrative-level grouping. When you click a question (cell), a list of resources for that question will appear beneath the Matrix.

Choose a Resource Group:  
  Target Market
& Inquiries
Applicants
& Admits
New
Students
All
Students
Degree
Recipients
/Alumni
Industry
and Market
What programs are high school students or GMAT testers interested in? Are freshmen applying to more schools? Are freshmen more or less competitive than 5 years ago? Do students require more mental health services than 5 years ago? What is the time-to-degree for master's students nationally?
Benchmarks,
Competition
What share of health sciences freshmen apply to DePaul, Loyola? Where do admitted non-enrolling students enroll? How engaged are DePaul freshmen compared to Catholic peers? Is DePaul still the largest Catholic institution in the nation? What percent of graduate students are Double Demons?
Profile &
Patterns
What program attributes are inquiries interested in? What is the profile of freshmen applying test optional? What are our top transfer feeder schools? What is the profile of students taking online courses? Who are our new alumni?
Student
Perceptions
Why do freshmen go to college? What is most important to DePaul admitted transfers? Why do DePaul freshmen say they go to college? How do students evaluate their academic advising? How do graduates evaluate their DePaul education?
Progress,
Performance,
Outcomes
What proportion of national freshmen graduate in 6 years? What CPS feeder high schools have the highest yield? What % of freshmen complete the 1st year with 2.5 GPA and 48 hours? What percent of students on probation in 1st year graduate? What percent of bachelor's earners go to grad school?