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Student Market Matrix
How to use the Matrix:
The IRMA Market Matrix is a conceptual model that organizes and reconstructs large quantities of
institutional information around the goal of understanding market position and performance.
The top of the Matrix lists the target markets or pyramid levels, and the left side lists the market
focus. You may customize the matrix to a college-level or administrative-level grouping. When you click a
question (cell), a list of resources for that question will appear beneath the Matrix.